London, Toronto, and New York City’s major waterways were invaded Thursday by 40-Foot Borat inflatables released to promote Borat: Subsequent MovieFilm. Sacha Baron Cohen’s Kazakh reporter character became a worldwide phenomenon when the first movie, officially titled Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, was released in 2006. Cohen ruffled feathers with his always controversial and often laugh-out-loud character, whose chief conceit was to trick common people, politicians, and celebrities into saying offensive things after being disarmed by Borat’s seeming innocence. Now the sequel will be released by Amazon Prime on Friday, October 23.
It was a surprise move, given that Cohen is instantly recognizable in character as Borat. The second movie was quickly conceived and produced during 2020, initially focusing on the upcoming presidential elections but later pivoting to include the coronavirus pandemic. Early reviews for the sequel have been mostly positive. It’s already made waves for a scene involving former New York City mayor and current personal lawyer to President Donald Trump Rudy Giuliani, where he reportedly touches himself on camera. Giuliani’s eye-raising moment also involves Borat’s 15-year-old daughter (played by 24-year-old actor Maria Bakalova).
Now, Amazon Prime has caused a stir in at least three major cities worldwide by floating several 40-foot inflatable Borats down major waterways in London, Toronto, and New York City to promote Borat: Subsequent MovieFilm. The giant figures are wearing nothing more than a mankini made out of a medical mask, echoing the movie’s posters. Various Twitter accounts posted about the inflatables, including regional accounts for Amazon Prime Video. You can see tweets for each city’s inflatable below:
It’s a typically over the top and slightly controversial move for the movie and right in line with Borat’s outrageous character. It’s unclear if any other cities featured inflatables, but the reports have quickly traveled around the globe. Given the controversy involving Giuliani and accolades from fellow celebrities, including Seth Rogen (who said the movie features some of the funniest scenes ever), it’s likely Amazon didn’t need the indulgent promotional efforts.
With the US Presidential election taking place in just two weeks and Borat: Subsequent MovieFilm featuring some scenes relating to issues central to the election, audiences are sure to stream it by the millions. However, it remains to be seen if it will be successful enough to have warranted Cohen fearing for his life, as he did while shooting one key sequence for the sequel.