Jojo Rabbit‘s marketing has revived the old Hitler Reacts meme for a funny video that promotes the release of Taika Waititi’s upcoming anti-hate WWII satire. The movie is a dark satire, taking place during World War II-era Germany and centers around a nationalistic young boy who gets his world view challenged when he discovers his single mother is hiding a Jewish girl in their attic.
Today, the Jojo Rabbit campaign released a Hitler Reacts video posted to the movie’s official Twitter account. For more, take a look in the space below.
The short clip comes from a 2004 German movie called Der Untergang, which recounts the last catastrophic days of Hitler’s life. In 2006, a parody version was uploaded to YouTube. In this case, the subtitles have been changed to make it appear that Hitler is reacting to the news that Waititi is not only writing and directing Jojo Rabbit, but also costarring as an imaginary version of Hitler who exists in the mind of the film’s young protagonist, Jojo Betzler (Roman Griffin Davis). The resulting mashup works quite well, and even integrates a bit of self-reflexive humor by having Ganz’s Hitler point out that Hitler Reacts videos are pretty old by meme standards.
In addition to Taika Waititi as imaginary Hitler, Jojo Rabbit stars Scarlett Johansson, Rebel Wilson, Sam Rockwell, and Alfie Allen. The film arrives on Oct. 18.