KFC’s new marketing campaign sees the fried chicken fast food company depicting its Colonel Sanders mascot embracing the look of RoboCop, a staple of sci-fi cinema of the ’80s.
The sci-fi icon from the classic 1987 film has been tasked with safeguarding the fast food chain’s secret original recipe for fried chicken. The ads, which show the Detroit cyborg police officer protecting the recipe in a nuclear-proof bunker, will begin to air on February 24 nationwide.
“More than 30 years after his debut, we commissioned RoboCop with a new directive – to act as protector and preserve a copy of our secret recipe by transporting it to a nuclear proof location,” explained KFC Chief United States Marketing Officer Andrea Zahumensky. “Now, if you happen to survive the apocalypse, you can still enjoy Kentucky Fried Chicken. Makes perfect sense, right?”
It is currently unclear if the promotions released by KFC is hinting at a long-term campaign featuring RoboCop or if the already released ads are the extent of the promotion.