Cutting the cable cord just got a little more expensive. The price of a YouTube TV subscription is going up by $10 to $49.99 a month. Members who subscribe through Apple will be paying $54.99 a month.
YouTube said it was raising prices to bring customers “the best service possible.” The company said it was adding eight channels owned by cable network Discovery (DISCA), including the namesake Discovery channel, HGTV, Food Network, TLC and Animal Planet.
YouTube also plans to add the OWN: Oprah Winfrey Network later this year. That network is a joint venture of Discovery and Winfrey’s Harpo production company.
The price increase for YouTube’s premium product is the second for YouTube since it launched the TV plan in 2017. This calls into question how feasible cutting the cord really is.
Many may simply choose to cut the cordless methods and go back to traditional cable.